Marketing and Media B.S.B.A. (on campus) - Clarks Summit University
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Bachelor of Science in Business Administration – On Campus

Match People with Beneficial Brands

Connect people to the products and services that benefit them through communicating value through marketing. Learn to connect with audiences and engage them with your brand to produce results.

Business student with laptop and coffee

Credit Hours

Career Potential 

You will be prepared to step out into a variety of careers within the fast and exciting world of global marketing and media:

  • Chief Creative Officer
  • Marketing Director
  • Brand Manager
  • Copy Writer and Editor
  • Director of Communications, Public Relations, Advertising, Sales, Social Media or Marketing Research

What Will You Learn?

In all of the programs at CSU, you’ll be interacting with small class sizes and professors who really care and desire to mentor you. You’ll not only receive quality academics to prepare you for your career, but also discipleship to prepare you for life.

Utilize media and technology to connect with consumers

Learn to connect consumers with the value they seek from businesses to leverage greatest growth and opportunity. 

Understand consumer needs and preferences

You will build a foundation in marketing research and consumer behavior within a global context.

Serve with integrity in a global context

Your professors will help you interact with the business world from a biblical perspective so you can hold to your convictions and shine a light for Christ.

Your Courses

Each of your courses will be taught from a biblical worldview, and you’ll learn with an intimate group of peers led by professors who care about your success.

First Year
Fall Semester
Spring Semester
  • CSU First Year Experience
  • Introduction to Business
  • Business Computer Skills 1
  • Principles of Bible Study
  • Bible Survey
  • Academic & Researched Writing
  • Living Well
  • Global Media
  • Writing Across the Disciplines
  • General Psychology
  • Speech Communication
  • Building a Biblical Lifestyle

This is an example of what your course schedule may look like; your actual schedule will be determined when you register.

Second Year
Fall Semester
Spring Semester
  • Marketing
  • Financial Accounting I
  • World Religions
  • Business or Communications Elective
  • History Core Elective
  • Financial Accounting II
  • Business Communication
  • Strategic Human Resources Management
  • Theology Survey
  • Biblical Studies Elective

This is an example of what your course schedule may look like; your actual schedule will be determined when you register.

Third Year
Fall Semester
Spring Semester
  • Management and Organization
  • Consumer Behavior
  • Business Internship 
  • Biblical Studies Elective
  • Humanities Elective
  • Introduction to Statistics
  • Theological Distinctives
  • Biblical Studies Elective
  • Marketing Research
  • Humanities Elective

This is an example of what your course schedule may look like; your actual schedule will be determined when you register.

Fourth Year

 

Fall Semester
Spring Semester
  • Business Law, Ethics and Theology
  • Social Media Strategy
  • Business or Communications Elective
  • Free Elective
  • Free Elective
  • Personal Finance
  • Senior Seminar
  • Worldview: Humanities and Science
  • Free Elective
  • Free Elective

This is an example of what your course schedule may look like; your actual schedule will be determined when you register.

Know consumers. Meet needs.

Fast Facts

Clarks Summit University’s facts underscore the commitment to your success!

 

safest college in the nation

undergraduate programs to choose from

most beautiful Bible college in the U.S.

average number of students in each class

Evan

Business Administration major, Galeton, Pennsylvania

I love the flexibility that majoring in business offers in relation to future jobs. I have received a variety of different skills from Clarks Summit University’s Business program that can help me do well in the business world.

                                                                                                        

Program Highlights 

  • Gain experience in an internship tailored to your career goals and interests.
  • Learn key skills in marketing research design, consumer behavior analysis, social media strategy and global marketing and communications.

Prepare for further pursuits.

Prepare for a career in a global business context through internships, case studies, creative projects and practicum work.

 

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