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Marketing and Media B.S.B.A. (on campus)

Marketing and Media B.S.B.A. (on campus)


Match People with Beneficial Brands

Connect people to the products and services that benefit them through communicating value through marketing. Learn to connect with audiences and engage them with your brand to produce results.

Be mentored by caring professors
Find your fit in our community
Get involved and make a difference


Career Potential


You will be prepared to step out into a variety of careers within the fast and exciting world of global marketing and media:

  • Chief Marketing Officer
  • Chief Creative Officer
  • Brand Manager
  • Marketing Director
  • Public Relations Specialist
  • Copywriter and Editor
  • Market Research Analyst
  • Director of Communications, Public Relations, Advertising, Sales, Social Media or Marketing Research

“I love the flexibility that majoring in business offers in relation to future jobs. I have received a variety of different skills from Clarks Summit University’s Business program that can help me do well in the business world.”

Evan Griffen

Business Administration | Galeton, PA


What Will You Learn?

In all of the programs at CSU, you’ll be interacting with small class sizes and professors who really care and desire to mentor you. You’ll not only receive quality academics to prepare you for your career, but discipleship to prepare you for life.

Utilize media and technology to connect with consumers

Learn to connect consumers with the value they seek from businesses to leverage greatest growth and opportunity. 

Understand consumer needs and preferences

You will build a foundation in marketing research and consumer behavior within a global context.

Serve with integrity in a global context

Your professors will help you interact with the business world from a biblical perspective so you can hold to your convictions and shine a light for Christ.


What You Will Study

Each of your courses will be taught from a biblical worldview, and you’ll learn with an intimate group of peers led by professors who care about your success.

All courses are three credits unless noted. Course descriptions can be found in the catalog.

First Year
Fall Semester
Spring Semester
  • CSU First Year Experience [CSU101] – 0 creditS
  • Introduction to Business [BA102]
  • Business Computer Skills 1 [BA109]
  • Principles of Bible Study [BI100]
  • Bible Survey [BI111]
  • Academic & Researched Writing [EN121]
  • Living Well [HP101] – 1 credit
  • Global Media [BA179]
  • Writing Across the Disciplines [EN122]
  • General Psychology [PS100]
  • Speech Communication [SP100]
  • Building a Biblical Lifestyle [TH120]

This is an example of what your course schedule may look like; your actual schedule will be determined when you register.

Second Year
Fall Semester
Spring Semester
  • Financial Accounting I [BA211]
  • Marketing [BA220]
  • World Religions [EV220]
  • Business or Communications Elective
  • History Core Elective
  • Financial Accounting II [BA212]
  • Strategic Human Resources Management [BA225]
  • Business Communication [EN313]
  • Theology Survey [TH211]
  • Biblical Studies Elective

This is an example of what your course schedule may look like; your actual schedule will be determined when you register.

Third Year
Fall Semester
Spring Semester
  • Management and Organization [BA301]
  • Consumer Behavior [BA312]
  • Business Internship [BA485]
  • Biblical Studies Elective
  • Humanities Elective
  • Marketing Research [BA310]
  • Introduction to Statistics [MA216]
  • Theological Distinctives [TH308]
  • Biblical Studies Elective
  • Humanities Elective

This is an example of what your course schedule may look like; your actual schedule will be determined when you register.

Fourth Year
Fall Semester
Spring Semester
  • Business Law, Ethics and Theology [BA403]
  • Social Media Strategy [BA415]
  • Business or Communications Elective
  • Free Elective
  • Free Elective
  • Personal Finance [BA215]
  • Worldview: Humanities and Science [PH206]
  • Senior Seminar [TH480]
  • Free Elective
  • Free Elective

This is an example of what your course schedule may look like; your actual schedule will be determined when you register.

Program Highlights
  • Gain experience in an internship tailored to your career goals and interests.
  • Learn key skills in marketing research design, consumer behavior analysis, social media strategy and global marketing and communications.
Prepare for further pursuits!

Prepare for a career in a global business context through internships, case studies, creative projects and practicum work.

Meet our Faculty

You’ll learn from professors who care deeply about you and your goals.


CSU is Affordable

We believe every student should have the opportunity to choose a biblical higher education—regardless of their financial circumstance. That’s why we’re committed to keeping costs for students as low as possible.


Average Cost

Before federal and state grants

*Anticipated typical cost for first-time, full-time, residential undergraduate CSU students for 2024-25. This cost includes tuition, housing, meals, general fee and CSU scholarships. Your total cost can be even lower if you qualify for more aid, including federal and state grants which do not have to be paid back.

Information provided by the National Center for Education Statistics.


You want to
choose a college:

  • Where you can get prepared for your future.
  • Where you will grow in your relationship with Christ.
  • Where you truly find your fit.

Students constantly say the top reason they love CSU so much is: Community. When you’re part of the CSU community, you attend class with professors who are mentors; you do life right alongside others who want to serve their Savior, and you are welcomed into lifelong friendships that last well beyond graduation.


Take the Next Step

See how you fit in here at CSU, where you'll learn through a biblical worldview, become part of an encouraging community and prepare to serve Christ through your life and career.




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